Today's NPR story How college applications change in the era of Big Data, mirrors our study of student library interactions. It is encouraging to hear how colleges and universities across the nation are not only collecting and using data for marketing purposes, but also for retention, and student engagement. Hopefully this will mean more support for libraries in mapping library data to student data with institutional research offices, along with collaborating on research projects, and looking at the campus holistically, rather by each individual unit. What conversations and decisions could happen if all units across campus logged interactions into one system?
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